February 17th, Nyon, Switzerland - At Hublot, innovation takes on many forms. A driving force at the forward-looking manufacture, the need to ceaselessly push the limits and break boundaries to conjure astonishing creations and world-firsts is what keeps its creativity in perpetual overdrive. After becoming an industry leader of a wide range of materials from coloured sapphire and vividly chromatic ceramic to inventing the world’s first scratch-resistant 18k gold alloy, today, Hublot unveils a true innovation that’s been several years in the making and unlike anything else: multi-coloured ceramic, dubbed “Magic Ceramic”.