7 October 2020 AJAX REMAINS ON HUBLOT TIME UNTIL 2023 The Swiss luxury watchmaker proves once again its love for football! Hublot and Ajax have extended their long-term agreement until the 2022/23 season. Both parties announced the extension of their partnership in the presence of Ajax Amsterdam player Perr Schuurs and Commercial Director of Ajax, Menno Geelen in the Hublot Boutique Amsterdam. Hublot remains both Official Sponsor and Official Timekeeper of Ajax. On behalf of Hublot Schaap en Citroen Jewellers CEO, Mark van Nieuwkerk, signed the contract in the Hublot Boutique Amsterdam. The collaboration with Schaap en Citroen Juweliers, Hublot's exclusive retailer in the Netherlands, will also be extended. Since 2011, the collaboration with Ajax has ensured overwhelming success in brand awareness for Hublot in the Netherlands. This also contributed to the opening of the Hublot Boutique Amsterdam at P.C. Hooftstraat 142 in 2018. Alongside Chelsea, Juventus and SL Benfica, Ajax Amsterdam is the fourth European club to be part of Hublot's squad. “Hublot has been a highly valued partner for almost ten years now. Hublot has been the first luxury brand to invest in football in 2006, and today the brand is present in all the big competitions as well as all the important clubs, and we are proud to be among this outstanding international line-up. ” Menno Geelen Commercial Director of Ajax “Since our partnership began in 2011, Ajax has continued to shine as one of Europe’s most exciting teams, and one with consistently promising young talent, thereby naturally leading us to renew our partnership for another 3 years. ” Ricardo Guadalupe CEO of HUBLOT LATEST NEWS BIG BANG NIGHT: KYLIAN MBAPPE AND USAIN BOLT JOIN HUBLOT IN THE CELEBRATION OF THE 20 YEARS OF ITS ICONIC MODEL Geneva, 3rd April 2025 - Hublot marked the 20th anniversary of its iconic Big Bang model with a memorable evening and first ever encounter of its ambassadors Kylian Mbappé and Usain Bolt at the Geneva Arena, as part of the Watches & Wonders fair. This unforgettable celebration was a tribute to Hublot's trailblazing spirit and an ode to the brand's "Art of Fusion". learn more HUBLOT’S CHROMATIC CERAMIC IN FULL BLOOM: INTRODUCING THE BIG BANG UNICO AND BIG BANG ONE CLICK 33MM PAIR IN PETROL BLUE AND MINT GREEN CERAMIC April 1st, Geneva, Switzerland. There’s an undeniable allure when it comes to vividly coloured ceramics. Going where no watch brand has gone before and continuing to explore the full spectrum of its possibilities, Hublot once again demonstrates its unrivalled mastery of the material with two new colours, making their debut in two pairs of emblematic Big Bang models. Unisex in their appeal and inspired by fashionable yet timeless spring tones, these two new ceramic colours are complementary yet vastly different. Evocative, alluring and simply like nothing else out there. learn more