18 November 2021 THE ART OF FUSION BRINGS TOGETHER TWO EXCEPTIONAL PARTNERS: HUBLOT AND THREE MICHELIN STAR CHEF ENEKO ATXA FUSION IN SPANISH HAUTE CUISINE The Swiss luxury manufacture welcomes one of the best chefs in the world, Eneko Atxa, who holds five Michelin stars with his various restaurants, to the Hublot family. Born in Amorebieta (Vizcaya, Basque Country, Spain), he became one of the youngest chefs to be awarded three Michelin stars at his restaurant Azurmendi. His cuisine continues to grow and evolve, giving way to new proposals such as international projects ENEKO and BASQUE or the Eneko Shop, a delivery service through which the chef has adapted to the new ways of living and working in times of pandemic. With Eneko Atxa, who perfectly embodies the values Hublot holds most dear, namely passion, excellence and creativity, the brand further strengthens its ties with the leading visionaries of the world of gastronomy. “Hublot shares many values with chef Eneko Atxa. His career, nurtured through a blend of honesty, creativity and hard work, coupled with his culinary signature, which combines regional elements, traditional products and innovation, fully express the spirit of watchmaking to which Hublot has always adhered. Profoundly aware of the extraordinary influence of Eneko and his invaluable contribution to the international gastronomic scene, we are delighted to welcome him into the Hublot family.” Ricardo Guadalupe HUBLOT CEO Conquering the world, with restaurants in Larrabetzu (Bilbao), Tokyo, Karuizawa, London, Lisbon, Seville and Brussels, his creative cuisine, inspired by his surroundings, always weaves in an unwavering commitment to sustainability and the environment. In this context of social responsibility, the Basque chef has won the Repsol Guide Sustainable Sun award, which values harmonious coexistence with nature, using proximity resources, working together with local producers and strongly advocating sustainability as part of the business approach. The chef and his flagship restaurant, Azurmendi, lead the way in these matters, having been awarded 3 Suns by the Repsol Guide and 1 Michelin Green Star for his commitment to sustainability, at his restaurant Eneko. True to its philosophy of "First, Unique and Different", Hublot has boldly explored ground-breaking expertise while preserving classic Swiss watchmaking traditions. The Maison is constantly pushing the boundaries of watchmaking and traditional concepts to create futuristic masterpieces with unique craftsmanship and cutting-edge design. Keen to highlight its pioneering and adventurous spirit, Hublot merges its philosophy with that of Spanish chef Eneko Atxa, who has earned notable recognition in the international gastronomic industry for his intrepid, unconventional and innovative spirit. “I use gastronomy to achieve a more sustainable, healthier and fairer society, but also to spark emotions. In this sense, as a member of the great Hublot family, I feel fortunate to be able to merge my culinary art with this manufacture in which all the talents and skills work in unison to create unique timepieces that unleash strong emotions.” Eneko Atxa Michelin five-star Chef At 44, the chef has already built a long career. He trained at the Catering School in Lejona (Vizcaya, Basque Country, Spain). He later worked in various restaurants in the Basque Country, such as Baserri Maitea and Martín Berasategui's restaurant Andra Mari in Galdácano. He is the Spanish champion of signature cuisine for young chefs. His restaurant Azurmendi, which opened its doors in 2005, has twice been considered the most sustainable restaurant in the world and has 3 Michelin stars. It was also named the "Best Restaurant in Europe" by to OAD (Opinionated About Dining) and designated the "Best Restaurant in the World" by the luxury magazine Elite Traveler. He has received the Madrid Fusión Sustainability Award, the 2015 National Gastronomy Award, the 2018 National Healthy Gastronomy Award in the Outstanding Personality category, was named 2019 European Chef of the Year by Madrid Fusión, and has been a member of the European Young Leaders Programme. Hublot welcomes Eneko Atxa, who next year will return to Bilbao in style, to the Hublot family of great international chefs. The new restaurant will be a fusion of Basque and Japanese cuisine, whose name will use the phonemes that make up Eneko's name, with an oriental ring to it. This same concept of a Basque-Japanese fusion restaurant will also move to Madrid next year under the umbrella of the Radisson Hotel Group chain. 최신 뉴스 BIG BANG NIGHT: 킬리안 음바페와 우사인 볼트, 위블로 아이코닉 모델 빅뱅의 20 주년을 함께 기념하다. 제네바, 2025년 4월 3일 – 위블로가 워치스 앤 원더스 페어 (Watches & Wonders)의 일환으로 제네바 아레나에서 아이코닉한 빅뱅의 20주년을 기념하는 특별한 밤에 위블로의 앰버서더인 킬리안 음바페와 우사인 볼트의 기념비적인 첫 만남이 이뤄졌습니다. 이 잊을 수 없는 기념 행사는 위블로의 선구적인 정신을 기리는 동시에 브랜드의 DNA인 “아트 오브 퓨전”을 담아낸 의미있는 순간이었습니다. 더 알아보기 위블로의 색채가 만개하다 : 페트롤 블루와 민트 그린 세라믹으로 선보이는 빅뱅 유니코와 빅뱅 원 클릭 33MM 페어 4월 1일, 스위스 제네바- 선명한 색상의 세라믹은 거부할 수 없는 매력을 지니고 있습니다. 그 어떤 워치 브랜드도 시도하지 않았던 영역에 도전하며 세라믹의 가능성을 끝없이 탐구하는 위블로는 두 가지 새로운 색상으로 세라믹 소재의 독보적인 기술력을 다시 한번 입증합니다. 두 가지 상징적인 빅뱅 모델(유니코, 원 클릭)에 처음 등장하는 이 색상들은 유니섹스적인 매력을 지니며, 유행을 따르면서도 세월의 흐름에 변치않는 봄을 상징하는 부드럽고 생동감 넘치는 색감을 담고 있습니다. 이 두 가지 세라믹 색상은 서로 보완적이면서도 확연히 다릅니다. 매혹적이고, 유혹적이며, 그 어떤 것 과도 비교할 수 없습니다. 더 알아보기